Advertising in 2020 – Let’s Hope There’s Fire
John Willshire and Mark Earls make you think. They chisel and shape ideas until they are sharp enough to be carved into your mind. As part of the Wharton Future of Advertising program, they put...
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Digital Ad Spend Grows But What About the Investment?
When I look at infographics, I am looking not just at the facts and figures (boring) – I am looking a the underlying story. I want to understand what is taking place behind the numbers. I seek insight...
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More Waves of Digital Disruption: From DoubleClick to Twitter via Facebook
When DoubleClick launched their self-service advertising network it was a revelation. It provided marketers with a powerful sense of control over their advertising, its placement and spend. At the...
View ArticleMarketing Skills of the Future, Now
I have dozens of conversations with marketers every week. And in almost every conversation, the topic turns to skills. Skills shortages. Employee capabilities. And technology. The rapidly changing...
View ArticleBursting the Blandness Bubble
So much advertising is bland, characterless, unimaginative. It makes me wonder how agencies are briefed and sometimes why. But it’s easy to live in a bubble and only see what you are directed to see....
View ArticleSurprise and Delight: Sometimes Advertising Wins
I have to admit that most advertising bores me. It’s like watching a brochure being made. You know the point that is being made, understand the style and brand consistency, and wait for the call to...
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Apple Mac Pro or Cheese Grater
There are some things I like about Apple products. When they “just work” they are great – but over the last few years, the limits of a closed ecosystem have been exposed. These days we are looking...
View ArticleNetflix disrupts the Australian ad market
It has been quite some time since there has been a tantalising new advertising offering in the Australian marketplace. But recent announcements indicate that digital streaming goliath, Netflix, is...
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